A Bespoke, Authenticated Web Experience for Luminis

The Challenge

Formed by the merger of two regional health systems, Luminis Health aimed to consolidate its fragmented web presence into a single platform and significantly increase online scheduling. A core objective was to create a more inclusive, accessible, and modern digital experience that reduced barriers to care and reflected the organization’s new identity.

This strategic redesign and Epic integration provided an opportunity to better serve consumer preferences and enhance operational efficiency.

The goals for this initiative were clear:

Unify more than 20 separate websites into a single, scalable platform
Increase online scheduling and reduce friction in the patient journey
Deliver a modern, inclusive, and mobile-optimized user experience
Integrate Epic MyChart for seamless scheduling and personalized access

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User Experience Research

Modea’s approach to product strategy included over 25 stakeholder interviews, 1:1 customer interviews, and moderated usability testing with 30 participants. Additional web surveys, heuristic reviews, competitive analysis, and data analysis provided insight into user behavior and care journeys.

This comprehensive research confirmed the need for a comforting, consumer-centric digital experience that supported all Luminis customers and simplified access to care.

Designing an Innovative Healthcare Website

Together, Luminis Health and Modea planned a new content strategy, prioritized a firm accessibility standard across the site, and implemented innovative digital solutions, such as:

Logged-in user dashboard experience
Find care tool
AI-driven chat

The new site is patient-centric unlike anything offered by Luminis Health’s local or regional competitors. Luminis did not settle with the traditional search to find a doctor experience, instead, our consumer-centric approach enables consumers to directly schedule an appointment.

Product Design – Design System Development

Modea and Luminis Health collaborated to consolidate content from 20 sites into one streamlined experience. Based on research insights, Modea developed an atomic design system and intuitive navigation framework focused on user needs rather than organizational structure. Each page was optimized as a landing page with clear calls to action, resulting in over 40% organic search attribution. Prioritizing scheduling as a core feature, the team designed service pages as high-performing landing pages that reduce the journey from search to scheduling down to just three clicks.

Technical Implementation

Modea’s technical implementation leveraged custom APIs and deep Epic MyChart integrations to embed self-scheduling and personalized dashboards directly into the Luminis Health website. Built on Acquia/Drupal, the site provides a robust, scalable foundation for content management and future integrations.

To further support a modern, consumer-grade experience, Modea developed a custom-branded chatbot and integrated provider tools for direct scheduling from profiles. Accessibility was prioritized throughout development, ensuring compliance with WCAG AA standards and equal usability for Spanish-speaking visitors.

Solution

Luminis Health’s new website integrates seamlessly with Epic MyChart to deliver a personalized, authenticated experience. The modern platform enables users to easily find and schedule appointments by condition from the homepage while ensuring accessibility and inclusivity across all devices. Modea and Luminis Health’s strategic redesign unified the brand, improved access to care, and streamlined operational efficiency.

Results

75% increase in digital self-scheduling
90% reduction in click-to-call volume, driving major cost savings
7.65% increase in user engagement and over 250,000 monthly users
57% increase in approximate scheduling revenue
Sustained long-term growth in digital engagement

Accessibility Compliance

We maintained accessibility standards throughout the design and development process. The product was built to meet the latest WCAG AA compliance standards, and we conduct ongoing accessibility audits and testing across all devices and user flows.

Technologies Used

Luminis tech: MyChart, Drupal, and Freshpaint

Awards Won

W3 Awards: Best User Experience, Best Structure and Navigation

Key Takeaways

Luminis Health’s digital consolidation demonstrates how health systems can expand access and engagement through unified platforms and patient-centered design. By combining research-driven insights, scalable technology, and seamless Epic integration, Modea helped Luminis Health create a digital experience that reduces barriers to care and empowers patients to take action with ease.