Challenge

 

Vanderbilt Health is a comprehensive healthcare organization that includes seven hospitals and more than 200 clinics across Tennessee and Kentucky. Its website was structured by service line, focusing on patient types or disease groups rather than specific conditions. Because thousands of conditions are treated across Vanderbilt Health facilities, this structure made it difficult for users to find the right provider, location, or information related to their specific condition.

 

Vanderbilt Health wanted to improve how patients search for health information and schedule appointments online. The goal was to make the experience more intuitive, personalized, and supportive of patient decision-making.

 

The objectives were clear:

  • Help users quickly find information about their condition.

  • Reduce barriers to care by simplifying appointment scheduling.

  • Strengthen SEO performance to reach more patients searching for conditions online.

Our Approach

 

User Research

 

Modea began with extensive user research to better understand how consumers search for conditions and navigate Vanderbilt Health’s website. Through interviews and journey mapping, the team uncovered a fragmented user experience that made it difficult to find condition-specific information or schedule an appointment directly from a condition page.

These insights revealed a clear opportunity to reconfigure condition content in a way that focused on user needs and encouraged appointment scheduling.

Patient-Focused Healthcare Website Design

 

To address this, Modea’s design and development teams created automatic condition pages that generate dynamically when users search for a condition. These pages are populated by information stored within Vanderbilt Health’s content management system (CMS), allowing editors to avoid manually creating thousands of pages while ensuring content consistency and accuracy.

Each automatically generated page displays:

  • Providers who treat that specific condition

  • Relevant clinic or hospital locations

  • Related articles and resources

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Streamlined Information Access

 

Vanderbilt Health’s marketing team collaborated with providers to ensure condition data was accurately linked to profiles. When a provider is tagged to a condition, the CMS automatically generates a new page with corresponding content, improving both usability and visibility. This feature streamlines information discovery, supports care management, and strengthens the overall functionality of Vanderbilt Health’s website.

Solution

The redesigned condition experience enables patients to easily locate information, providers, and care locations from one entry point. It delivers a more coherent and intuitive digital journey while also reducing manual content work for Vanderbilt’s editors.

Results

  • Automatically generated condition pages have tripled daily views since launch.

  • Improved findability and navigation for patients searching by condition.

  • Streamlined content operations for Vanderbilt’s marketing and editorial teams.

  • Ongoing SEO gains from condition-based search indexing.

 

Technologies Used

  • CMS: Custom implementation with automated content generation

  • Data Management: Provider-condition mapping within CMS

Key Takeaways 

Vanderbilt Health’s condition page enhancements show how healthcare organizations can improve the way patients connect to care through smarter content architecture and automation. By combining user research, focused design improvements, and scalable technology, Modea helped create a more seamless experience for patients to find information and schedule appointments with confidence.

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