The Challenge

Children’s Wisconsin, a nationally ranked pediatric acute care children’s hospital, was unsatisfied with its out-of-the-box Epic MyChart mobile application. The organization wanted to create a branded, EHR-integrated mobile app to strengthen brand loyalty and deliver a unified digital experience for families.

Modea’s goal was to help Children’s Wisconsin design and develop a one-of-a-kind application that offered a single, seamless destination for managing care. The app would include MyChart functionality alongside additional tools like symptom checking, virtual visits, and appointment scheduling—making healthcare more convenient and connected for families.

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Mobile App Research

Children’s Wisconsin’s UX design team had already completed extensive foundational research, including focus groups, user testing, and prototype development to better understand how families interact with digital healthcare tools. Modea built on these findings by reviewing existing user data, validating design assumptions, and identifying opportunities to enhance the app’s usability and engagement.

Insights revealed that families wanted a simple and predictable experience that prioritized ease of navigation and quick communication. Parents expressed a preference for text-based interactions and emphasized the importance of maintaining a strong connection with their pediatricians. These findings guided Modea’s approach to create a digital experience that felt both approachable and efficient for busy families.

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Branded Mobile Experience

Modea’s design and engineering teams used high-fidelity prototypes and user flows to build a mobile app centered on accessibility, communication, and trust. The app experience was structured around clear user journeys, minimizing friction and reducing the number of steps required to access care.

Families can now:

  • Connect with clinics through call, text, or scheduling options

  • Use a symptom checker to identify the right care path

  • Reserve urgent care appointments in advance

  • Complete video visits with physicians for faster access to care

Each feature was designed to empower families with more flexibility and convenience, while maintaining full Epic MyChart integration for security and continuity of care.

Solution

Children’s Wisconsin’s mobile app integrates with Epic MyChart, giving families a seamless, secure way to manage care. The app provides convenient access to scheduling, virtual visits, symptom checking, and other MyChart features. Designed to be inclusive, intuitive, and optimized for mobile use, it strengthens the patient journey and supports long-term brand loyalty. We believe that digital tools should help healthcare consumers have more choice, be more in control, and enjoy greater transparency. Healthcare organizations that integrate these tools and create well-thought-out, empowering customer journeys will thrive.

Our team applies best practices from consumer-centric industries to healthcare. For example, we believe finding a doctor should be as effortless as comparing flights on Kayak and booking an appointment as straightforward as reserving a ride with Uber. This philosophy drives our daily work in helping clients build transformative digital experiences that make healthcare more human and personal. Together with Children’s Wisconsin, Modea helped create a unified digital experience that supports both patient engagement and long-term growth.

 

Results

  • Increased Mobile Scheduling: The percentage of visits scheduled through the mobile app increased from 14% to 62.5%.

  • Product Adoption and User Engagement: Monthly active users have grown by 9%, now averaging 8,077 each month.

 

Technologies Used

mychart, android, iOS, and ionic logos

Awards Won

  • Web Excellence Award
  • Digital Health Award
  • Davey Awards: Best Integrated Mobile Experience
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“This app is amazing!! It’s so much easier than MyChart but still connects to the full MyChart if I need it. I just scheduled both my kids' checkups and paid my balance in less than 3 minutes. And I can favorite my kids' pediatricians and text and schedule right from the home screen.”
- User Review

Key Takeaways

Children’s Wisconsin’s new mobile app demonstrates how branded, EHR-integrated experiences can enhance patient engagement and loyalty. By combining UX design, scalable technology, and a consumer-minded approach, Modea helped Children’s Wisconsin deliver a secure, family-centered digital experience that simplifies access to care and strengthens connections between patients and providers.

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