What is Heap?
Heap is a product analytics platform that automatically captures user behavior across websites and applications. Instead of manually tagging every event, Heap records clicks, taps, form fills, and page views from the moment it is installed, then organizes that data so teams can explore journeys, funnels, and conversion paths in one place.
For healthcare organizations, Heap supports richer digital analytics by providing a complete view of how patients, members, and internal users move through key workflows. This helps teams understand which experiences are working, where friction occurs, and which improvements will have the greatest impact.
Why use Heap?
Heap gives digital and marketing teams fast, self-service access to behavioral data without depending on ongoing engineering effort. Its automatic data capture and retroactive analysis capabilities mean you can answer new questions using historical data, measure changes over time, and connect digital experiences to business outcomes.
With Heap, healthcare digital teams can evaluate onboarding and appointment flows, optimize patient portals, and improve content effectiveness, while maintaining the governance needed in a highly regulated environment.