There's a new social network in town and if you haven't started paying attention yet, you should. As marketers are scrambling to discover how to best leverage the new channel, one thing has become clear: The power of Pinterest lies in the fact that it transforms every one of its users into a personal curator of content at the click of a button. The visual nature and simple experience is a great fit for brands that want to be an organic part of their customer's social lives. Pinterest provokes a resurgence of web site referrals, which have been trending downward since the advent of other social sites like Facebook and Twitter. Pinterest is the new digital doorway to your brand and you're no longer the gatekeeper. The details included in the following infographic will help you better understand this audience and ultimately, the undeniable impact of Pinterest as a referral platform.
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