Pigskin Parts & Smarts Microsite
Advance Auto used Modea to activate the fan bases for 15 major college football programs.
The promotion—geared toward promoting Advance Auto's relationship with major college football programs—provided users with a fun and engaging experience to learn about their teams. The site could be skinned uniquely for each school and incorporated a custom-developed game with a weekly interactive football quiz. Users gained yards by answering questions correctly, and could earn extra contest entries by scoring touchdowns.
