UX/UI Design
Modea redesigned Duke’s website around one core priority: meeting the real needs of patients. The new experience empowers patients with greater clarity, control, and confidence as they navigate care decisions. At the heart of this transformation was the design of healthcare’s first Deep Decision Platform, which intuitively helps users evaluate options and take meaningful action rather than passively review information.
The site’s structure and interface are intuitive and accessible, reflecting how patients actually think about their care. Whether they’re looking for the right doctor, exploring treatment options, or trying to understand what to expect from Duke, the platform makes those answers easier to find and act on.
Modea delivered a clean, modern interface that prioritizes usability, reduces friction, and guides users seamlessly from discovery to decision. By elevating the patient experience in this way, the redesigned site turns Duke’s digital presence into a true extension of its care, one that builds trust and supports choice.
