The Challenge: Unifying a Fragmented Digital Presence

Luminis Health formed through a strategic merger, creating an urgent need to consolidate a fragmented digital ecosystem. The primary objectives were to optimize operational efficiency and maximize online scheduling conversions. This extensive digital transformation initiative focused on dismantling barriers to care and establishing a unified, modern web identity that accurately represented the new organization.

Project Mandate and Core Objectives:

The goals for this initiative were clear:

  • Unify over 20 disparate websites into a single, high-performance, scalable platform.
  • Design the platform to meet diverse accessibility and language requirements, enabling better market reach.
  • Simplify the patient journey to reduce friction in access.
  • Strategically embed Epic MyChart scheduling capabilities as a key action point across user paths.
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Data-Driven Strategy: Research Confirms Need for a Consumer-Centric Platform

Modea launched its product strategy with comprehensive research, executing over 25 stakeholder interviews, 1:1 customer interviews, and moderated usability testing with 30 participants. We integrated web surveys, heuristic reviews, competitive analysis, and data analysis to generate deep insight into user behavior and complex care journeys.

This rigorous analysis unequivocally confirmed the necessity for a direct, consumer-centric digital experience. The platform needed to simplify access to care while providing a professional, supportive interface for all Luminis consumers.

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Executing the Platform Vision: Simplifying Access to Care

Luminis Health and Modea partnered to develop a robust new content strategy and enforce a strict accessibility standard. We implemented a high-conversion web platform designed to maximize patient access through streamlined functional tools:

  • Contextual Epic MyChart prompts strategically placed scheduling and results viewing options exactly where the user needs them.
  • The “Find Care” tool uses clear, plain language to make service access immediate and approachable.
  • A multilingual, AI-driven assistant to guide non-English speakers and those with low tech literacy.

Engineering Efficiency: Atomic Design and Streamlined Content Architecture

Modea collaborated with Luminis Health to consolidate content from 20 legacy sites into a single, unified experience. We engineered an atomic design system and a logic-driven navigation framework centered entirely on user needs, detached from internal organizational structure. We optimized service pages as high-performing landing pages, effectively reducing the necessary click path from an external search to a confirmed scheduling action to just three steps.

Technical Delivery: Targeted Epic Integration on a Scalable Drupal Platform

Modea implemented targeted Epic MyChart integrations to streamline self-scheduling. Built on Acquia/Drupal, the platform provides a resilient, scalable foundation that enables robust content management and supports future technological innovation.The team developed a custom-branded chatbot and integrated provider tools to support direct scheduling. We rigorously maintained accessibility throughout the development lifecycle, ensuring strict compliance with WCAG AA standards and robust multilingual support.

The Solution: A Personalized Patient Portal

Luminis Health’s website successfully integrates with Epic MyChart, providing a seamless, action-oriented digital front door. The modern platform enables users to efficiently navigate, find, and schedule appointments by condition directly from the homepage. The strategic redesign unified the brand, maximized patient access, and delivered significant operational efficiencies.

Results: Driving Digital Growth and Efficiency

  • 75% increase in digital self-scheduling
  • 90% reduction in click-to-call volume, driving major cost savings
  • 7.65% increase in user engagement
  • 57% increase in approximate scheduling revenue
  • Sustained long-term growth in digital engagement

Accessibility Compliance

We maintained accessibility standards throughout the design and development process. The product was built to meet the latest WCAG AA compliance standards, and we conduct ongoing accessibility audits and testing across all devices and user flows.

Technologies Used

Luminis Tech

Awards Won

  • W3 Awards: Best User Experience, Best Structure and Navigation

Key Takeaways

Luminis Health’s digital consolidation is a powerful model for how health systems can rapidly expand market access and patient engagement. By combining research-driven insights, scalable enterprise technology, and strategically targeted Epic integration, Modea empowered Luminis Health to build a high-performance digital experience that dramatically reduces barriers to care and compels patients toward action.

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