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    Today, the patient journey often begins in a search bar. Search engines and digital platforms are now the primary entry point for people seeking health information, symptom explanations, and provider comparisons. This shift allows patients to arrive at appointments better prepared, adjust or delay care plans, and even change how they perceive their providers. The […]

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    What Sets Sitecore Apart in the DXP and Headless CMS Landscape

    Health systems are under pressure to modernize their digital foundations. Industry uncertainty, revenue challenges, and the rapid rise of AI are pushing leaders to take a hard look at their technology stacks, especially their web platforms. Many are weighing replatforming to a different CMS, moving to a full DXP, and exploring composable solutions that offer […]

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  • Ayn Koscso Modea

    Jul 31, 2025

    The Role of Product Strategy in Breaking Down Healthcare Silos

    Healthcare provider organizations face the ongoing challenge of aligning digital and marketing efforts. Often, these functions operate in silos, leading to inconsistent messaging, fragmented user experiences, and missed opportunities to engage patients effectively. Developing a comprehensive product strategy, whether for your website, mobile app, or other digital tool, is a powerful way to dismantle barriers, […]

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