Strategy Technology
Dec 11, 2025
Digital Pulse: Convenient Care at Kaiser Permanente
In our Digital Pulse series, we sit down with leaders in healthcare, digital, and marketing to explore their work. This series is designed to draw…
Marketing Attribution
Your attribution model should clarify impact, not create blind spots.
Talk With Our TeamPatient acquisition, service line growth, and provider engagement depend on knowing which channels and tactics actually drive results. Without clear marketing attribution, budgets are difficult to optimize, opportunities are overlooked, and the true impact of campaigns remains uncertain.
We help healthcare organizations implement marketing attribution models that reveal how each touchpoint contributes to patient acquisition, engagement, and retention.
Our Approach to Marketing Attribution
By tracking interactions across channels, integrating key data sources, and comparing attribution approaches, we give your teams a clear understanding of which efforts deliver value. With this visibility, you can adjust spend, refine messaging, and demonstrate ROI with confidence. This includes:
- Attribution model design: Developing single-touch, multi-touch, and custom attribution models that reflect real patient and provider journeys
- Data integration: Unifying CRM, EMR, web analytics, call tracking, and campaign data for a complete view of performance
- Performance insights: Delivering dashboards and reporting that clarify ROI, highlight high-performing channels, and guide future budget decisions
We tailor attribution frameworks to the complexity of healthcare marketing, ensuring your data reflects real pathways and captures digital influence.
Why Marketing Attribution Matters
- A Clearer Understanding of Impact
Attribution clarifies which channels drive meaningful engagement, reducing guesswork and helping teams invest in what works. - Better Decisions, Backed by Evidence
With reliable attribution modeling, marketing decisions are rooted in data rather than assumptions, supporting more efficient, targeted strategies. - Alignment Across Teams
When marketing, operations, and leadership share a unified view of performance, resources can be prioritized around channels that deliver the greatest return.
- A Clearer Understanding of Impact
Turn Marketing Data Into Smarter Investments
Reach out to learn how we can help your organization maximize ROI and make confident, evidence-based marketing decisions.
