Category: Healthcare
Jun 28, 2024
Delivering “Big Brand” Experience in Healthcare
We know “branding” as “the emotional and psychological connection your customers have with your company.” It’s been studied, taught, refined, and pursued. Becoming a true “brand” is what every business aspires to achieve. If done right, brands become part of consumers’ lives and are something they don’t want to live without. However, reaching this level […]
May 31, 2024
A Better Digital Patient Experience Starts With…
A decade ago, the concept of patient experience in healthcare was primarily centered around the in-person interactions between patients and their healthcare providers. The quality of care was often judged by factors such as bedside manner, wait times, and the physical environment of healthcare facilities. Over the last few years, we have ushered in a […]
May 1, 2024
5 Must-Haves for Your Health Organization’s Website
Your website serves as a critical digital resource for both current and potential patients, offering essential information, services, and support throughout their healthcare journey. Many healthcare websites today still lack essential features that hinder the patient’s access to care. In this blog, we’ll look at what people expect from healthcare websites and share tips for […]
Apr 2, 2024
Data Analytics in Healthcare: Where Do We Go From Here?
In today’s ever-evolving healthcare landscape, data analytics has become an indispensable tool for driving improvements in patient care, operational efficiency, and cost management. With the exponential growth of healthcare data and technological advancements, coupled with the increasing need to meet consumer expectations and convenience, analytics plays a pivotal role. It transforms raw data into actionable […]
Apr 2, 2024
Recent HHS HIPAA-Compliant Tracking Updates
HHS Updated: March 18th, 2024 The Department of Health and Human Services (HHS) has provided updated information about user tracking on websites and mobile apps. This update highlights that browsing data tied to a patient’s healthcare needs remains safeguarded under HIPAA. The updated guidance emphasizes that simply having consent banners is insufficient for compliance. HHS […]
Feb 28, 2024
5 Reasons to Continue Investing in Patient-Facing Mobile Apps
If you pull your phone out and look at some of the most frequently used apps, what do you see? Are they applications that require authentication every time you log in? Do they require you to make a phone call or not allow you to easily accomplish the task that you opened the app originally […]
Oct 31, 2023
How Should Healthcare Organizations Use Generative AI?
Nearly every day, we have at least one conversation with a healthcare organization about generative AI. Some are already using generative AI tools in some fashion. But to be honest, most of them are grappling with it. Generative AI–meaning a tool that generates language or an image when you feed it prompts—has been around for […]
Oct 23, 2023
The Future of Health: Insights from HLTH 2023
Earlier this month, healthcare professionals from across the globe converged in Las Vegas for the annual HLTH conference. The event highlights the conversations shaping the future of healthcare delivery, technology, and policy. Leaders across the healthcare continuum shared their challenges and insights through panels on virtual care, health equity, data integrity, and interoperability. Additionally, they […]
Aug 10, 2023
Improving Staff Well-Being and Retention Through Digital Solutions
The state of the U.S. healthcare system and the increased demand placed on employees are contributing to a high number of health workers experiencing burnout and leaving their jobs. This trend stems from increasing mental wellness challenges as health workers are put in environments that strain their emotional, psychological, and physical health on a daily […]
