Insights
May 29, 2025
Choosing the Right Online Scheduling Option for Your Organization
As healthcare organizations work to modernize patient access, online appointment scheduling has become an important component of the digital patient experience. However, when it comes to integrating scheduling capabilities on a health system’s website, there’s no one-size-fits-all approach. The right solution depends on a health system’s goals, technical capabilities, and operational workflows. Broadly speaking, there […]
DesignDevelopmentHealthcare
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May 5, 2025
Sameness in Healthcare Websites: Time to Rethink?
With hospital websites all looking mostly the same, is it time to think differently? Healthcare websites seem to have reached a design consensus. Whether it’s a health system in Virginia or California, hospital sites tend to look mostly the same. This isn’t a criticism, since we design a lot of healthcare websites. It’s more a […]
DesignDevelopmentHealthcare
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Mar 31, 2025
AI in Healthcare Marketing: What to Do Now
AI is everywhere. From content creation to customer service, marketing teams across industries are experimenting with AI-powered tools to enhance engagement and efficiency. In healthcare, AI’s potential is especially exciting—but it also comes with unique challenges. Regulatory considerations, accuracy concerns, and ethical implications make AI adoption more complex than in other industries. Despite these challenges, […]
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Feb 28, 2025
Is Your Healthcare System Ready to Transform its Web Platform?
In the past year, we’ve been working with several health systems eager to reinvent their web platforms. Web investment tends to come in waves, and this one is right on time—if not past due. Why? Because the landscape has changed. The technology is better. And customers expect more. To stay competitive, your digital experience has […]
DesignDevelopmentHealthcare
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Dec 2, 2024
Patient Experience in the Age of Digital Transformation: 3 Key Ingredients
If you’re charged with digital transformation at your hospital or health system, how much are you thinking about patient experience? The correct answer should be along the lines of a lot, every day, all the time, top priority. In general, to ask about patient experience is to learn whether the list of things that should […]
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Oct 31, 2024
Epic’s Mobile Standardization: A Game Changer for Health System Apps
Epic’s 2024 User Group Meeting (UGM) brought a wealth of insights, with a focus on the latest advancements and evolving trends in healthcare technology. This year’s event showcased key announcements, product updates, and overarching themes that reflect Epic’s desire to drive innovation across its platforms. Major highlights included the introduction of an AI-powered agent within […]
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Sep 3, 2024
The Role of Digital Tools in Modern Caregiving: Six Key Finds
Caregiving is an increasingly recognized role in modern society, with more people supporting loved ones, and clients in need of healthcare. Caregivers are crucial to their well-being, and, in addition, often find themselves balancing these duties with their personal and professional lives. Recognizing the importance of this role, our team recently conducted a survey to […]
HealthcareModea News
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Aug 1, 2024
Patient-First Design: From a Designer’s Point of View
Healthcare experiences are distinct because they combine deeply personal and sensitive relationships with commercial transactions. Unlike services like barber appointments or Uber rides, which people judge mainly on immediate service quality, healthcare requires a more intricate balance of personal care and a uniquely personalized experience. This complexity reflects the deeper, more individualized nature of healthcare […]
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Jun 28, 2024
Delivering “Big Brand” Experience in Healthcare
We know “branding” as “the emotional and psychological connection your customers have with your company.” It’s been studied, taught, refined, and pursued. Becoming a true “brand” is what every business aspires to achieve. If done right, brands become part of consumers’ lives and are something they don’t want to live without. However, reaching this level […]
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May 31, 2024
A Better Digital Patient Experience Starts With…
A decade ago, the concept of patient experience in healthcare was primarily centered around the in-person interactions between patients and their healthcare providers. The quality of care was often judged by factors such as bedside manner, wait times, and the physical environment of healthcare facilities. Over the last few years, we have ushered in a […]
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May 1, 2024
5 Must-Haves for Your Health Organization’s Website
Your website serves as a critical digital resource for both current and potential patients, offering essential information, services, and support throughout their healthcare journey. Many healthcare websites today still lack essential features that hinder the patient’s access to care. In this blog, we’ll look at what people expect from healthcare websites and share tips for […]
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Apr 2, 2024
Data Analytics in Healthcare: Where Do We Go From Here?
In today’s ever-evolving healthcare landscape, data analytics has become an indispensable tool for driving improvements in patient care, operational efficiency, and cost management. With the exponential growth of healthcare data and technological advancements, coupled with the increasing need to meet consumer expectations and convenience, analytics plays a pivotal role. It transforms raw data into actionable […]
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Apr 2, 2024
Recent HHS HIPAA-Compliant Tracking Updates
HHS Updated: March 18th, 2024 The Department of Health and Human Services (HHS) has provided updated information about user tracking on websites and mobile apps. This update highlights that browsing data tied to a patient’s healthcare needs remains safeguarded under HIPAA. The updated guidance emphasizes that simply having consent banners is insufficient for compliance. HHS […]
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Feb 28, 2024
5 Reasons to Continue Investing in Patient-Facing Mobile Apps
If you pull your phone out and look at some of the most frequently used apps, what do you see? Are they applications that require authentication every time you log in? Do they require you to make a phone call or not allow you to easily accomplish the task that you opened the app originally […]
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Oct 31, 2023
How Should Healthcare Organizations Use Generative AI?
Nearly every day, we have at least one conversation with a healthcare organization about generative AI. Some are already using generative AI tools in some fashion. But to be honest, most of them are grappling with it. Generative AI–meaning a tool that generates language or an image when you feed it prompts—has been around for […]
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Oct 23, 2023
The Future of Health: Insights from HLTH 2023
Earlier this month, healthcare professionals from across the globe converged in Las Vegas for the annual HLTH conference. The event highlights the conversations shaping the future of healthcare delivery, technology, and policy. Leaders across the healthcare continuum shared their challenges and insights through panels on virtual care, health equity, data integrity, and interoperability. Additionally, they […]
HealthcareModea News
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Aug 10, 2023
Improving Staff Well-Being and Retention Through Digital Solutions
The state of the U.S. healthcare system and the increased demand placed on employees are contributing to a high number of health workers experiencing burnout and leaving their jobs. This trend stems from increasing mental wellness challenges as health workers are put in environments that strain their emotional, psychological, and physical health on a daily […]
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Jun 14, 2023
Digital Tools to Improve Access to Care for Rural Populations
By nearly every objective measure of health, people who live in rural areas are doing worse than those who live in urban and suburban areas. This health gap between rural and non-rural has persisted for many years. It’s an area of focus for many hospitals and health systems, who are leveraging every digital and analog […]
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Apr 26, 2023
ViVE ’23 Recap
Recently the Modea team had the opportunity to attend ViVE, a digital health conference, in Nashville. In addition to connecting with clients and colleagues, we got to hear from some of the most innovative and influential minds and brands in healthcare. ViVE aligned closely to our Modea vision of making healthcare more human and personal. […]
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Jan 30, 2023
Digital Tracking and Collection: See, Store, Share Wisely
Online tracking is nothing new. For years, companies have tracked users’ behavior using codes and scripts placed on a website or mobile app.
Healthcare
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Sep 20, 2022
Children’s Wisconsin App Makes Access to Care Easier for Families
Learn about Children’s Wisconsin's branded app that adds new features that parents want, built around the MyChart core.
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Aug 23, 2022
10 Digital Front Door Stats We Think You Should Know
By 2023, 65% of patients will have accessed care through a digital front door. We put together list of 10 stats that will help your team understand if you're ready for this volume of traffic.
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Jul 6, 2022
Modea Wins Digital Healthcare Spring 2022 Awards
We're proud to announce that Modea has recently awarded a variety of digital marketing accolades for designing and building exceptional websites and...
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Jun 27, 2022
Price Transparency Rule: First Penalties Issued
As of January 1st, 2021, hospitals are now required to provide a comprehensive machine-readable list of services as well as prices listed on their websites. Learn more about the recent ruling.
Healthcare
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May 11, 2022
Why Your Hospital Needs an Accessible Website
Learn why your hospital needs an accessible website and see first-hand how easy-to-use your digital tools really are with our complimentary, custom impact analysis.
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Apr 12, 2022
The 3 Most Common CMS for Healthcare Organizations
Learn about the three of the most common and widely used content management systems in healthcare.
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Feb 14, 2022
Modea Makes “Best Places to Work” List
We’re happy to announce that our team made the list for the “small employer” category. As an industry-leading digital healthcare consultancy, we’re honored to receive this accolade.
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Jan 28, 2022
Cost of Healthcare Drives Industry Transformation
3 major trends emerge from the continued rise in the cost of healthcare. Learn how they’re directly shaping the industry today.
Healthcare
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Dec 2, 2021
What You Need to Know: Digital Front Door
Learn what a digital front door is, why it’s crucial for the future success of your organization, and...
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Oct 28, 2021
HMPS 2021 Takeaways
Earlier this month, our team sponsored, exhibited, and presented at HMPS. We put together a list of major takeaways and trends for those who were unable to attend...
Healthcare
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Oct 13, 2021
Modea Makes Inc. 5000 List
We’re happy to announce that we recently made Inc. 5000’s list as one of the nation’s fastest growing companies!
Modea News
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Sep 30, 2021
Why Customer Journey Mapping is Critical for Healthcare
In this article, you'll learn what exactly customer journey mapping is, why it's crucial to the success of your healthcare system, and how to get started.
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Aug 23, 2021
3 Tips for Building EHR-Integrated Mobile Apps
Building an EHR-integrated mobile app? These 3 tips will be essential to your success!
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Jun 28, 2021
4 Lessons on Digital Transformation for Healthcare
Here are the 4 critical lessons we’ve learned in the past year ...
Healthcare
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Apr 22, 2021
Why Hospitals Should Upgrade to Drupal 9 Now
For better security and functionality, start the process of migrating from Drupal 7 or 8 now.
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Dec 15, 2020
Modea 2020 Awards Recap
In partnership with our clients, we are proud to announce that Modea was awarded 22 digital marketing accolades for designing and building exceptional websites and...
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Aug 31, 2020
COVID-19 Puts Technology Roadmaps on a Fast Track
The pandemic has taken a toll on every...
Healthcare
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Aug 19, 2020
Modea Adds Jobs in The New River Valley
As Modea continues to grow, we recently announced that we'll be creating 20 new jobs...
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