Patient-Focused Healthcare Website Design
To generate a patient-focused experience in Vanderbilt Health’s website design, the Modea team created automatic conditions pages, which generate on the website when a user searches for a condition.
Automatically populated condition pages are created by information stored in Vanderbilt Health’s content management system (CMS). By adding this feature, editors do not have to create a page for every condition a user searches for. Not only does this free up editors, but it also helps the user find out more information about their condition.
The auto conditions pages display providers who treat a particular condition when searched. Vanderbilt Health’s marketing team worked with providers to determine which conditions they treat, so that those particular conditions are shown on their profiles. Once a condition has been created for a provider, the condition will have a new page automatically populated with relevant information regarding the condition.
As a user looks for a particular condition, the content management system (CMS) also adds the relevant location where the condition is treated and any articles related to that condition. The user-focused website design creates a coherent user experience, facilitates care management, and strengthens the website’s functionality.