Following the merger of two regional health systems, Luminis Health faced the challenge of unifying a fragmented digital ecosystem while establishing a cohesive brand identity.

Patients navigated more than 20 separate websites, creating inconsistencies in the user experience and making it difficult to find information, access services, and schedule care online. At the same time, Luminis Health sought to increase digital self-scheduling, improve accessibility, and create a more consumer-friendly experience that reflected the organization’s vision for patient-centered care.

The organization needed a modern digital platform that could streamline access to care, support personalization, and integrate seamlessly with Epic MyChart while reducing friction across the patient journey.

Modea partnered with Luminis Health to build a unified digital experience centered on patient goals rather than internal organizational structures.

Conducting In-Depth Research and User Discovery

Modea’s product strategy process included more than 25 stakeholder interviews, one-on-one customer interviews, moderated user testing with 30 participants, web surveys, heuristic evaluations, competitive analysis, and analytics reviews. This extensive research provided a comprehensive understanding of patient behaviors and care journeys across the newly formed system.

Designing a Consolidated, Modular User Experience

Modea worked closely with Luminis Health to consolidate content from more than 20 websites into a single platform. Using atomic design principles, the team developed a scalable design system, streamlined navigation, and created action-oriented user flows. Service line pages were transformed into high-performing landing pages, reducing the search-to-scheduling journey to as few as three clicks.

Building a Secure Technical Implementation with Epic Integration

Modea built a custom authenticated patient experience directly into the website using Acquia/Drupal and custom Epic MyChart integrations. Through secure APIs, patients gained direct access to self-scheduling, personalized dashboards, and direct booking from provider profiles without leaving the Luminis Health web experience. The build also included a custom-branded chatbot to support patient engagement.

• Massive Digital Consolidation: Merged 20+ legacy websites into a single, scalable enterprise platform.
• 3-Click Scheduling Flow: Reduced friction so users can navigate from search to appointment booking in as few as 3 clicks.
• Atomic Design System: Developed a modular UI component library to ensure long-term brand consistency and scalability.
• Authenticated Epic Dashboard: Integrated custom APIs to display personalized MyChart data directly on web pages.
• 40% Organic Search Attribution: Optimized service line landing pages to capture high-intent organic search traffic.

The redesigned platform transformed Luminis Health’s web presence into a high-converting, personalized digital front door that serves over 250,000 monthly users. By making it easier for patients to find and schedule care online, the new experience drove greater adoption of digital self-service while delivering measurable operational and financial impact for the health system.