Formed by a merger of two regional health systems, Luminis Health, is a multi-state system that provides services to the greater Annapolis and Washington D.C. area.

Not only did Luminis need to consolidate two health systems into one web presence, but also wanted this to be an opportunity to deliver an easier, more inclusive, and modern entry point for its consumers to find and get care.

Our team worked closely with Luminis’s senior leadership to help determine two major goals for doing this work.

  1. Create a streamlined and innovative experience that differentiates from traditional healthcare digital experiences. 
  2. Decrease the barriers to care such that the new site levels the playing field for all consumers.

User Experience Research

Modea’s UX Design team completed extensive research to uncover essential needs in order to design and develop a consumer-driven ecosystem that empowers each individual to seek healthcare in a self-service fashion.

We analyzed out-of-industry, innovative organizations and ran a variety of research studies to uncover what a truly cutting-edge healthcare website needs to deliver.


Designing an Innovative Healthcare Website 

Together, Luminis Health and Modea planned a new content strategy, prioritized a firm accessibility standard across the site, and implemented innovative digital solutions, such as: 

  1. Logged-in user dashboard experience
  2. Find care tool
  3. AI-driven chat

The new site is patient-centric unlike anything offered by Luminis Health’s local or regional competitors. Luminis did not settle with the traditional search to find a doctor experience, instead, our consumer-centric approach enables consumers to directly schedule an appointment.


Development Highlights

  • Built a completely custom MyChart integrated scheduling experience that allows existing and prospective patients to schedule appointments online without having to leave the site. 
  • Seamlessly implemented an AI-driven chat feature to ensure patients can find exactly what they need without interruptions to the overall experience.
  • Pulled in data from MyChart in order to deliver a truly personalized dashboard experience for logged-in patients. 
  • Ensured that inclusivity was of the utmost importance by having accessibility and testing at top of mind.
  • Proactively tested and confirmed that front-end content and designs would deliver a similar if not the same experience for Spanish translation.


Now consumers are able to engage and schedule appointments from Luminis Health’s newly designed site (more consumer post-launch data to come).


W3 Awards

  • Health Care Services - Silver
  • Best Visual Appeal - Experience - Silver
  • Website - Best Practices - Silver
  • Website - Best Structure and Navigation - Silver
  • Website - Best User Experience - Silver