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ModeaMay 29, 2025
Choosing the Right Online Scheduling Option for Your Organization
As healthcare organizations work to modernize patient access, online appointment scheduling has become an important component of the digital patient experience. However, when it comes to integrating scheduling capabilities on a health system’s website, there’s no one-size-fits-all approach. The right solution depends on a health system’s goals, technical capabilities, and operational workflows. Broadly speaking, there […]
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ModeaMay 05, 2025
Sameness in Healthcare Websites: Time to Rethink?
With hospital websites all looking mostly the same, is it time to think differently? Healthcare websites seem to have reached a design consensus. Whether it’s a health system in Virginia or California, hospital sites tend to look mostly the same. This isn’t a criticism, since we design a lot of healthcare websites. It’s more a […]
DesignDevelopmentHealthcare -
ModeaMar 31, 2025
AI in Healthcare Marketing: What to Do Now
AI is everywhere. From content creation to customer service, marketing teams across industries are experimenting with AI-powered tools to enhance engagement and efficiency. In healthcare, AI’s potential is especially exciting—but it also comes with unique challenges. Regulatory considerations, accuracy concerns, and ethical implications make AI adoption more complex than in other industries. Despite these challenges, […]
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