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  • Ayn Koscso Modea

    Mar 31, 2025

    AI in Healthcare Marketing: What to Do Now

    AI is everywhere. From content creation to customer service, marketing teams across industries are experimenting with AI-powered tools to enhance engagement and efficiency. In healthcare, AI’s potential is especially exciting—but it also comes with unique challenges. Regulatory considerations, accuracy concerns, and ethical implications make AI adoption more complex than in other industries. Despite these challenges, […]

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  • Ayn Koscso Modea

    Feb 28, 2025

    Is Your Healthcare System Ready to Transform its Web Platform?

    In the past year, we’ve been working with several health systems eager to reinvent their web platforms. Web investment tends to come in waves, and this one is right on time—if not past due. Why? Because the landscape has changed. The technology is better. And customers expect more. To stay competitive, your digital experience has […]

    DesignDevelopmentHealthcare
  • Ayn Koscso Modea

    Dec 02, 2024

    Patient Experience in the Age of Digital Transformation: 3 Key Ingredients 

    If you’re charged with digital transformation at your hospital or health system, how much are you thinking about patient experience? The correct answer should be along the lines of a lot, every day, all the time, top priority. In general, to ask about patient experience is to learn whether the list of things that should […]

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