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  • Ayn Koscso Modea

    Sep 03, 2024

    The Role of Digital Tools in Modern Caregiving: Six Key Finds

    Caregiving is an increasingly recognized role in modern society, with more people supporting loved ones, and clients in need of healthcare. Caregivers are crucial to their well-being, and, in addition, often find themselves balancing these duties with their personal and professional lives. Recognizing the importance of this role, our team recently conducted a survey to […]

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  • Ayn Koscso Modea

    Aug 01, 2024

    Patient-First Design: From a Designer’s Point of View

    Healthcare experiences are distinct because they combine deeply personal and sensitive relationships with commercial transactions. Unlike services like barber appointments or Uber rides, which people judge mainly on immediate service quality, healthcare requires a more intricate balance of personal care and a uniquely personalized experience. This complexity reflects the deeper, more individualized nature of healthcare […]

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  • Ayn Koscso Modea

    Jun 28, 2024

    Delivering “Big Brand” Experience in Healthcare

    We know “branding” as “the emotional and psychological connection your customers have with your company.” It’s been studied, taught, refined, and pursued. Becoming a true “brand” is what every business aspires to achieve. If done right, brands become part of consumers’ lives and are something they don’t want to live without.  However, reaching this level […]

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