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  • Ayn Koscso Modea

    Jun 28, 2024

    Delivering “Big Brand” Experience in Healthcare

    We know “branding” as “the emotional and psychological connection your customers have with your company.” It’s been studied, taught, refined, and pursued. Becoming a true “brand” is what every business aspires to achieve. If done right, brands become part of consumers’ lives and are something they don’t want to live without.  However, reaching this level […]

  • Ayn Koscso Modea

    May 31, 2024

    A Better Digital Patient Experience Starts With…

    A decade ago, the concept of patient experience in healthcare was primarily centered around the in-person interactions between patients and their healthcare providers. The quality of care was often judged by factors such as bedside manner, wait times, and the physical environment of healthcare facilities. Over the last few years, we have ushered in a […]

  • Ayn Koscso Modea

    May 01, 2024

    5 Must-Haves for Your Health Organization’s Website

    Your website serves as a critical digital resource for both current and potential patients, offering essential information, services, and support throughout their healthcare journey. Many healthcare websites today still lack essential features that hinder the patient’s access to care. In this blog, we’ll look at what people expect from healthcare websites and share tips for […]

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