Insights

female looking at her laptop and a color wheel

Nov 5, 2025

Turning Design Into a Strategic Advantage
Here at Modea, we’ve been redesigning our website to match who we are and what we do. Last month, we unveiled our refreshed visual brand…
Design Development Modea News
healthcare consumer using phone

Sep 30, 2025

The Evolving Landscape of Healthcare Search and Consumer Behavior
Today, the patient journey often begins in a search bar. Search engines and digital platforms are now the primary entry point for people seeking health…
Design Development
Sitecore users

Aug 25, 2025

What Sets Sitecore Apart in the DXP and Headless CMS Landscape
Health systems are under pressure to modernize their digital foundations. Industry uncertainty, revenue challenges, and the rapid rise of AI are pushing leaders to take…
Design Development
colleagues working together collaboratively

Jul 31, 2025

The Role of Product Strategy in Breaking Down Healthcare Silos
Healthcare provider organizations face the ongoing challenge of aligning digital and marketing efforts. Often, these functions operate in silos, leading to inconsistent messaging, fragmented user…
Design Development
Data Analytics: Future-Proofing Your Data Collection Strategy

Jun 23, 2025

Data Analytics: Future-Proofing Your Data Collection Strategy
Switching to HIPAA-compliant data collection is a learning process. We’ve shepherded several of our clients through this critical transition. Here’s what to know. Given the…
Analytics
person scheduling appointment on Luminis Health website

May 29, 2025

Choosing the Right Online Scheduling Option for Your Organization
As healthcare organizations work to modernize patient access, online appointment scheduling has become an important component of the digital patient experience. However, when it comes…
Design Development
Digital Product Roadmap for healthcare websites

May 5, 2025

Sameness in Healthcare Websites: Time to Rethink?
With hospital websites all looking mostly the same, is it time to think differently? Healthcare websites seem to have reached a design consensus.  Whether it’s…
Design Development
AI in healthcare

Mar 31, 2025

AI in Healthcare Marketing: What to Do Now
AI is everywhere. From content creation to customer service, marketing teams across industries are experimenting with AI-powered tools to enhance engagement and efficiency. In healthcare,…
Development
man looking at Rush health's website

Feb 28, 2025

Is Your Healthcare System Ready to Transform its Web Platform?
In the past year, we’ve been working with several health systems eager to reinvent their web platforms. Web investment tends to come in waves, and…
Design Development
Digital Transformation in the Digital Era

Dec 2, 2024

Patient Experience in the Age of Digital Transformation: 3 Key Ingredients 
If you’re charged with digital transformation at your hospital or health system, how much are you thinking about patient experience? The correct answer should be…
Design Development
MyChart mobile app

Oct 31, 2024

Epic’s Mobile Standardization: A Game Changer for Health System Apps
Epic’s 2024 User Group Meeting (UGM) brought a wealth of insights, with a focus on the latest advancements and evolving trends in healthcare technology. This…
Design Development
digital tools in modern caregiving

Sep 3, 2024

The Role of Digital Tools in Modern Caregiving: Six Key Finds
Caregiving is an increasingly recognized role in modern society, with more people supporting loved ones, and clients in need of healthcare. Caregivers are crucial to…
digital product design strategy

Aug 1, 2024

Patient-First Design: From a Designer’s Point of View
Healthcare experiences are distinct because they combine deeply personal and sensitive relationships with commercial transactions. Unlike services like barber appointments or Uber rides, which people…
Design Development
Netflix on TV screen, highlighting a brand's experience

Jun 28, 2024

Delivering “Big Brand” Experience in Healthcare
We know “branding” as “the emotional and psychological connection your customers have with your company.” It’s been studied, taught, refined, and pursued. Becoming a true…
Development
Digital Patient Experience Thumbnail

May 31, 2024

A Better Digital Patient Experience Starts With…
A decade ago, the concept of patient experience in healthcare was primarily centered around the in-person interactions between patients and their healthcare providers. The quality…
Design Development
healthcare website

May 1, 2024

5 Must-Haves for Your Health Organization’s Website
Your website serves as a critical digital resource for both current and potential patients, offering essential information, services, and support throughout their healthcare journey. Many…
Design

Apr 2, 2024

Data Analytics in Healthcare: Where Do We Go From Here?
In today’s ever-evolving healthcare landscape, data analytics has become an indispensable tool for driving improvements in patient care, operational efficiency, and cost management. With the…
Analytics Development
HIPAA tracking image

Apr 2, 2024

Recent HHS HIPAA-Compliant Tracking Updates
HHS Updated: March 18th, 2024 The Department of Health and Human Services (HHS) has provided updated information about user tracking on websites and mobile apps.…
Analytics Development
patient-facing mobile app image

Feb 28, 2024

5 Reasons to Continue Investing in Patient-Facing Mobile Apps
If you pull your phone out and look at some of the most frequently used apps, what do you see? Are they applications that require…
Development
generative AI

Oct 31, 2023

How Should Healthcare Organizations Use Generative AI?
Nearly every day, we have at least one conversation with a healthcare organization about generative AI. Some are already using generative AI tools in some…
Development
HLTH 2023

Oct 23, 2023

The Future of Health: Insights from HLTH 2023
Earlier this month, healthcare professionals from across the globe converged in Las Vegas for the annual HLTH conference. The event highlights the conversations shaping the…
improving staff wellbeing and retention through digital solutions

Aug 10, 2023

Improving Staff Well-Being and Retention Through Digital Solutions
The state of the U.S. healthcare system and the increased demand placed on employees are contributing to a high number of health workers experiencing burnout…
Development
access to care for rural populations

Jun 14, 2023

Digital Tools to Improve Access to Care for Rural Populations
By nearly every objective measure of health, people who live in rural areas are doing worse than those who live in urban and suburban areas.…
Design Development
ViVE 2023 conference sign

Apr 26, 2023

ViVE ’23 Recap
Recently the Modea team had the opportunity to attend ViVE, a digital health conference, in Nashville. In addition to connecting with clients and colleagues, we…
Design Development

Jan 30, 2023

Digital Tracking and Collection: See, Store, Share Wisely
Digital tracking, a longstanding practice, involves companies using codes and scripts to monitor user behavior on websites or mobile apps. The primary aim is to…
Analytics
Children's Wisconsin mobile app

Sep 20, 2022

Children’s Wisconsin App Makes Access to Care Easier for Families
When your child is unwell, you need quick and easy information: Should you head to the ER, opt for a virtual visit, consider urgent care,…
Design Development

Aug 23, 2022

10 Digital Front Door Stats We Think You Should Know
Our team put together a quick list of 10 digital stats we think your organization should know in order to drive the right digital choices…
Design Development

Jul 6, 2022

Modea Wins Digital Healthcare Spring 2022 Awards
We’re excited to share that Modea has recently earned accolades for designing and building dynamic websites and mobile apps for our clients. These awards showcase…
A girl using her phone to view her provider’s website

Jun 27, 2022

Price Transparency Rule: First Penalties Issued
Nearly 18 months post the initiation of the Centers for Medicare and Medicaid Services (CMS) new price transparency rule, the organization has issued its initial…
Creating an accessible healthcare website.

May 11, 2022

Why Your Hospital Needs an Accessible Website
On a daily basis, we complete a variety of digital tasks in a matter of seconds or minutes without thinking twice about the complexity. Thoughtful…
Design Development

Apr 12, 2022

The 3 Most Common CMS for Healthcare Organizations
We live in a world of instant gratification that drives innovation and the adoption of new technology across healthcare. Consumers expect ease of use and…
Development

Jan 28, 2022

Cost of Healthcare Drives Industry Transformation
Early in the new year, it’s customary to take some time to reflect on the past, set goals for the present, and plan for the…

Dec 2, 2021

What You Need to Know: Digital Front Door
The buzzword “digital front door” has been used in healthcare circles since 2017. The concept itself is by no means “new” and is actually the…
Design Development

Oct 28, 2021

HMPS 2021 Takeaways
Earlier this month, our team sponsored, exhibited, and presented at the Healthcare Marketing & Physician Strategies Summit in Miami. It was refreshing to be back…
customer journey mapping for healthcare

Sep 30, 2021

Why Customer Journey Mapping is Critical for Healthcare
Imagine that you have the power to authorize and create anything you want for your organization’s digital front door. Nothing will stand in your way.…
Design

Aug 23, 2021

3 Tips for Building EHR-Integrated Mobile Apps
We recently stated in our “4 Lessons on Digital Transformation” article that mobile is the next critical platform. And although it is still early in…
Development

Jun 28, 2021

4 Lessons on Digital Transformation for Healthcare
Most will agree when I say that last year was a whirlwind. We saw our “normal” become not-so-normal in a matter of a few days.…

Apr 22, 2021

Why Hospitals Should Upgrade to Drupal 9 Now
What does upgrading your Drupal platform have to do with cybersecurity at your healthcare system?  Everything.  Nefarious actors like hackers are experts at exploiting weaknesses…
Development

Dec 15, 2020

A Year of Recognition: Modea’s 2020 Awards
In collaboration with our clients, we are delighted to share the exciting news that Modea has received numerous digital marketing accolades for its outstanding work…
Design Development

Aug 31, 2020

COVID-19 Puts Technology Roadmaps on a Fast Track
Ask the Expert, with Bryce Cannon, President of Modea Historically, healthcare systems have approached the implementation of new healthcare technology with caution and methodical precision,…

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