Best-in-class application drives acquisition of new patients

Best-in-class application drives acquisition of new patients

AWARD WINNING

GOALS

Footmax, a complete orthotic lab that custom-designs orthotics, knew that its competitors were quickly catching up to them by offering innovative technology solutions around foot scanning. Footmaxx’s main customers are podiatrists who provide patients’ foot scans for custom orthotics. Footmaxx needed a way to increase the volume of foot scans from podiatrists. They wanted a best-in-class tablet-based application that would allow them to catch up with—and ultimately, surpass—competitors.

SERVICES PROVIDED

  • Audience and user experience research
  • Custom software development
  • Design
  • Mobile app

Research

From our research into industry best practices and customer feedback, we learned that orthopedic physicians and podiatrists wanted an easy-to-use and on-the-go experience compared to the conventional, bulky machine confined to the office. This led us to deliver a convenient and intuitive user experience that seamlessly captures the 3D foot scans Footmaxx needed to create custom orthotics.

"Modern and minimalistic, the app’s design combines geometric shapes with the Footmaxx red to bring the features and main CTAs to the forefront."

"Modern and minimalistic, the app’s design combines geometric shapes with the Footmaxx red to bring the features and main CTAs to the forefront."

Design

Based on best practices and data, the Footmaxx application delivers a convenient and intuitive user experience that seamlessly integrates 3Dmaxx for complete foot scanning capabilities. Modern and minimalistic, the app’s design combines geometric shapes with the Footmaxx red to bring the features and main CTAs to the forefront. Physicians now have quick access to the items they use most while either in the office or on-the-go.

Development

  • Physicians can now annotate patient information on corresponding foot scans to ensure no crucial patient data is lost.
  • Each scan’s file format is seamlessly converted to 3Dmaxx’s requirement so that each is sent instantly.
  • Through the integration with the Occipital Structure SDK, the end-user can now produce complex 3D images of both the left and right foot with an iPad.
  • “Offline mode” grants users access to log-in, enter patient information, and capture foot scans without an internet connection.
  • Integration with the 3Dmaxx API allows users to scan and immediately send images and corresponding patient information directly to the 3Dmaxx software.

Outcomes

The app was approved by Apple, and simply by offering it to users, Footmaxx has already acquired several new clients they were having trouble converting before. 

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