Consolidated UX connects patients and providers

AWARD WINNING

GOALS

Optim Orthopedics lacked flexibility and control of its primary marketing tool. The organization’s content and design mirrored that of its siloed departments. Optim partnered with Modea to design and develop a user-friendly site that better caters to both the internal marketing team and the end consumer.

SERVICES PROVIDED

  • Analytics & data science
  • Design
  • WordPress development

Research

Optim lacked a unified patient experience on all devices. Through UX research and analytics findings, our team identified a series of consumer pain points. Not only did consumers find it difficult to navigate the site, but also when changing devices critical content and functionality was completely eliminated.

"Intuitive visual hierarchy and effective information architecture guide the patient to find what matters most in the least steps possible"

"Intuitive visual hierarchy and effective information architecture guide the patient to find what matters most in the least steps possible"

Design

Our designers created a digital experience that focuses on clarity and conversion, no matter the device.  Re-invented provider profile landing pages support the full needs of patients when identifying the right provider.  A streamlined request an appointment process now drives volume of appointments requested by patients. Intuitive visual hierarchy and effective information architecture guide the patient to find what matters most in the least steps possible.  OptimHealth.com is now a responsive, fully-functional site that helps consumers connect with locations, doctors, and more when they need it most. OptimHealth.com is now a responsive, fully-functional site that helps consumers connect with locations, doctors, and more when they need it most.

Development

  • Hosting on Pantheon ensured a secure transfer of ownership that was as simple as a click of a button.
  • New patient-focused bill pay tool consolidates multiple platforms and transfers patients to the correct bill pay solution.
  • Through configured custom fields and the implementation of a flexible design, Content Managers now have complete control over all content without needing a background in programming.

Outcomes

Optimhealth.com, a responsive and easy-to-use site, focuses on simplicity and conversion, no matter the device at hand.

+80%

User Sessions

+507%

Provider Profile Engagement