Month: October 2023

coworkers discussing analytics data on dashboard of laptop
Data Strategy

Aug 24, 2026

Better UX Research Starts With Better Measurement

Healthcare organizations invest heavily in understanding their digital users. You conduct interviews, run usability studies, review site behavior, analyze search patterns, and evaluate how patients…
man and woman discussing replatforming in an office
Strategy Technology

Aug 24, 2026

Strategy Before Website Replatforming: Building a Better Website for Your Health System

The Gap Between Website Rebuilds and Patient Adoption Your health system spent months rebuilding its website. It was a rare strategic investment, the kind most…
Abstract digital network illustrating connected systems, data flow, and digital infrastructure.

Jul 13, 2026

Digital Maturity in Healthcare: Why AI Success Depends on More Than AI

Health systems often view AI as the next step in digital transformation. But as organizations rush to evaluate chatbots, predictive outreach, AI-powered search, and ambient…
Abstract digital network of interconnected nodes and data pathways on a blue background.
Data Strategy Technology

Jun 17, 2026

What Acquia’s Drupal AI Signals for Healthcare Digital Teams

AI in healthcare is rapidly reshaping expectations around digital experience delivery. Healthcare organizations are under increasing pressure to move faster, create more content, support more…
Abstract digital network landscape with interconnected nodes and flowing data patterns in lime green and slate gray.
Design Strategy Technology

Jun 3, 2026

The Case for a Unified Intranet and Public Web Platform

Healthcare systems traditionally manage consumer websites and internal intranets as completely separate entities. While public sites receive continuous updates to enhance the patient journey, internal…
Abstract digital particle visualization representing AI and connected healthcare technology
Data Strategy Technology

May 15, 2026

AI Isn’t Killing Your Healthcare Website. It’s Making it Stronger.

Our team recently attended ViVE, MASHSMD, Swaay Health Live, and HMPS. These events are vital for connecting with peers, and after months on the circuit,…
marketing team collaboration
Strategy

Apr 16, 2026

Healthcare Marketing 2026: Moving Past Channel Silos

Healthcare organizations continue to invest in digital, but it’s not always easy to understand what’s working. Even with more sophisticated platforms, more content, and more…
Children's Wisconsin accessible website
Data Technology

Mar 12, 2026

The Digital Accessibility Deadlines Healthcare Leaders Can’t Ignore

Updated May 8th, 2026 Digital accessibility has always mattered. But for healthcare organizations, it is no longer just a best practice. New federal regulations are…
high-resolution shots of blue or dark-toned light trails and interconnected nodes
Strategy Technology

Feb 18, 2026

What Agentic AI Means for the Health System DXP

The rapid evolution of AI models, including the recent releases of GPT-5.3 Codex and Claude 4.6, has sparked a significant shift. Digital leaders are rethinking…
structural alignment: core operating infrastructure
Strategy Technology

Jan 30, 2026

Why Digital Maturity Is Essential for Health Systems in 2026

Health systems have spent years investing in digital tools such as patient portals, virtual care, self-service scheduling, and early AI use cases. By 2026, it…
Kaiser Permanente doctor speaking to patient
Strategy Technology

Dec 11, 2025

Digital Pulse: Convenient Care at Kaiser Permanente

In our Digital Pulse series, we sit down with leaders in healthcare, digital, and marketing to explore their work. This series is designed to draw…
female looking at her laptop and a color wheel
Design Technology

Nov 5, 2025

Turning Design Into a Strategic Advantage

Here at Modea, we’ve been redesigning our website to match who we are and what we do. Last month, we unveiled our refreshed visual brand…
healthcare consumer using phone
Design Technology

Sep 30, 2025

The Evolving Landscape of Healthcare Search and Consumer Behavior

Today, the patient journey often begins in a search bar. Search engines and digital platforms are now the primary entry point for people seeking health…
Sitecore users
Design Technology

Aug 25, 2025

What Sets Sitecore Apart in the DXP and Headless CMS Landscape

Health systems are under pressure to modernize their digital foundations. Industry uncertainty, revenue challenges, and the rapid rise of AI are pushing leaders to take…
colleagues working together collaboratively
Design Technology

Jul 31, 2025

How Digital Product Strategy Breaks Down Healthcare Silos

Healthcare provider organizations face the ongoing challenge of aligning digital and marketing efforts. Often, these functions operate in silos, leading to inconsistent messaging, fragmented user…
Data Analytics: Future-Proofing Your Data Collection Strategy
Data

Jun 23, 2025

Data Analytics: Future-Proofing Your Data Collection Strategy

Switching to HIPAA-compliant data collection is a learning process. We’ve shepherded several of our clients through this critical transition. Here’s what to know. Given the…
person scheduling appointment on Luminis Health website
Design Technology

May 29, 2025

Choosing the Right Online Scheduling Option for Your Organization

As healthcare organizations work to modernize patient access, online appointment scheduling has become an important component of the digital patient experience. However, when it comes…
Digital Product Roadmap for healthcare websites
Design Technology

May 5, 2025

Sameness in Healthcare Websites: Time to Rethink?

With hospital websites all looking mostly the same, is it time to think differently? Healthcare websites seem to have reached a design consensus.  Whether it’s…
AI in healthcare
Technology

Mar 31, 2025

AI in Healthcare Marketing: What to Do Now

AI is everywhere. From content creation to customer service, marketing teams across industries are experimenting with AI-powered tools to enhance engagement and efficiency. In healthcare,…
man looking at Rush health's website
Design Technology

Feb 28, 2025

Is Your Healthcare System Ready to Transform its Web Platform?

In the past year, we’ve been working with several health systems eager to reinvent their web platforms. Web investment tends to come in waves, and…
Digital Transformation in the Digital Era
Design Technology

Dec 2, 2024

Patient Experience in the Age of Digital Transformation: 3 Key Ingredients 

If you’re charged with digital transformation at your hospital or health system, how much are you thinking about patient experience? The correct answer should be…
MyChart mobile app
Design Technology

Oct 31, 2024

Epic’s Mobile Standardization: A Game Changer for Health System Apps

Epic’s 2024 User Group Meeting (UGM) brought a wealth of insights, with a focus on the latest advancements and evolving trends in healthcare technology. This…
digital tools in modern caregiving
Strategy Technology

Sep 3, 2024

The Role of Digital Tools in Modern Caregiving: Six Key Finds

Caregiving is an increasingly recognized role in modern society, with more people supporting loved ones, and clients in need of healthcare. Caregivers are crucial to…
digital product design strategy
Design Technology

Aug 1, 2024

Patient-First Design: From a Designer’s Point of View

Healthcare experiences are distinct because they combine deeply personal and sensitive relationships with commercial transactions. Unlike services like barber appointments or Uber rides, which people…
Netflix on TV screen, highlighting a brand's experience
Technology

Jun 28, 2024

Delivering “Big Brand” Experience in Healthcare

We know “branding” as “the emotional and psychological connection your customers have with your company.” It’s been studied, taught, refined, and pursued. Becoming a true…
Digital Patient Experience Thumbnail
Design Technology

May 31, 2024

A Better Digital Patient Experience Starts With…

A decade ago, the concept of patient experience in healthcare was primarily centered around the in-person interactions between patients and their healthcare providers. The quality…
healthcare website
Design Technology

May 1, 2024

5 Must-Haves for Your Health Organization’s Website

Your website serves as a critical digital resource for both current and potential patients, offering essential information, services, and support throughout their healthcare journey. Many…
Data Technology

Apr 2, 2024

Data Analytics in Healthcare: Where Do We Go From Here?

In today’s ever-evolving healthcare landscape, healthcare data analytics has become an indispensable tool for driving improvements in patient care, operational efficiency, and cost management. With…
HIPAA tracking image
Data Technology

Apr 2, 2024

Recent HHS HIPAA-Compliant Tracking Updates

HHS Updated: March 18th, 2024 The Department of Health and Human Services (HHS) has provided updated information about user tracking on websites and mobile apps.…
patient-facing mobile app image
Technology

Feb 28, 2024

5 Reasons to Continue Investing in Patient-Facing Mobile Apps

If you pull your phone out and look at some of the most frequently used apps, what do you see? Are they applications that require…
generative AI
Strategy Technology

Oct 31, 2023

How Should Healthcare Organizations Use Generative AI?

Nearly every day, we have at least one conversation with a healthcare organization about generative AI. For many organizations, the challenge is not simply adopting…
HLTH 2023
Strategy Technology

Oct 23, 2023

The Future of Health: Insights from HLTH 2023

Earlier this month, healthcare professionals from across the globe converged in Las Vegas for the annual HLTH conference. The event highlights the conversations shaping the…
improving staff wellbeing and retention through digital solutions
Technology

Aug 10, 2023

Improving Staff Well-Being and Retention Through Digital Solutions

The state of the U.S. healthcare system and the increased demand placed on employees are contributing to a high number of health workers experiencing burnout…
access to care for rural populations
Design Technology

Jun 14, 2023

Digital Tools to Improve Access to Care for Rural Populations

The 61 million Americans living in rural and Tribal communities face higher rates of heart disease, stroke, cancer, and lung disease, and are at greater…
ViVE 2023 conference sign
Design Technology

Apr 26, 2023

ViVE ’23 Recap

Recently the Modea team had the opportunity to attend ViVE, a digital health conference, in Nashville. In addition to connecting with clients and colleagues, we…
Data

Jan 30, 2023

Digital Tracking and Collection: See, Store, Share Wisely

Digital tracking, a longstanding practice, involves companies using codes and scripts to monitor user behavior on websites or mobile apps. The primary aim is to…
Children's Wisconsin mobile app
Design Technology

Sep 20, 2022

Children’s Wisconsin App Makes Access to Care Easier for Families

When your child is unwell, you need quick and easy information: Should you head to the ER, opt for a virtual visit, consider urgent care,…
Design Technology

Aug 23, 2022

10 Digital Front Door Stats We Think You Should Know

Our team put together a quick list of 10 digital stats we think your organization should know in order to drive the right digital choices…

Jul 6, 2022

Modea Wins Digital Healthcare Spring 2022 Awards

We’re excited to share that Modea has recently earned accolades for designing and building dynamic websites and mobile apps for our clients. These awards reflect…
A girl using her phone to view her provider’s website
Strategy

Jun 27, 2022

Price Transparency Rule: First Penalties Issued

Nearly 18 months post the initiation of the Centers for Medicare and Medicaid Services (CMS) new price transparency rule, the organization has issued its initial…
Creating an accessible healthcare website.
Design Technology

May 11, 2022

Why Your Hospital Needs an Accessible Website

On a daily basis, we complete a variety of digital tasks in a matter of seconds or minutes without thinking twice about the complexity. Thoughtful…
Ballad health website homepage
Strategy Technology

Apr 12, 2022

The 3 Most Common CMS for Healthcare Organizations

We live in a world of instant gratification that drives innovation and the adoption of new technology across healthcare. Consumers expect ease of use and…
Strategy

Jan 28, 2022

Cost of Healthcare Drives Industry Transformation

Early in the new year, it’s customary to take some time to reflect on the past, set goals for the present, and plan for the…
Browsing Chesapeake regional website
Design Technology

Dec 2, 2021

What You Need to Know: Digital Front Door

The buzzword “digital front door” has been used in healthcare circles since 2017. The concept itself is by no means “new” and is actually the…
Strategy

Oct 28, 2021

HMPS 2021 Takeaways

Earlier this month, our team sponsored, exhibited, and presented at the Healthcare Marketing & Physician Strategies Summit in Miami. It was refreshing to be back…
customer journey mapping for healthcare
Design

Sep 30, 2021

Why Customer Journey Mapping is Critical for Healthcare

Imagine that you have the power to authorize and create anything you want for your organization’s digital front door. Nothing will stand in your way.…
user opening sharp health plan mobile app
Technology

Aug 23, 2021

3 Tips for Building EHR-Integrated Mobile Apps

We recently stated in our “4 Lessons on Digital Transformation” article that mobile is the next critical platform. And although it is still early in…
Technology

Jun 28, 2021

4 Lessons on Digital Transformation for Healthcare

Most will agree when I say that last year was a whirlwind. We saw our “normal” become not-so-normal in a matter of a few days.…
Technology

Apr 22, 2021

Why Hospitals Should Upgrade to Drupal 9 Now

What does upgrading your Drupal platform have to do with cybersecurity at your healthcare system?  Everything.  Nefarious actors like hackers are experts at exploiting weaknesses…
Technology

Aug 31, 2020

COVID-19 Puts Technology Roadmaps on a Fast Track

Ask the Expert, with Bryce Cannon, President of Modea Historically, healthcare systems have approached the implementation of new healthcare technology with caution and methodical precision,…