Designing a Healthcare Social Network Experience
We leveraged AMA’s predetermined, robust visual identity for all of the features in the PIN experience. The new platform is an impactful meeting place for healthcare industry connection, medical innovation, and discussion.
Account holders can now engage with industry colleagues in the easy way that top social media channels offer. We designed essential engagement features such as:
- Share and comment on a post.
- Direct message an individual or a group.
- Site-wide discussion on the latest trends.
- Ability to engage with and post new opportunities, physician insights, jobs, and more to other users on the site.
In addition, we ensured to design a harmonious experience for both desktop and mobile. No matter the device, a user can easily engage with discussions, messaging, and postings while on the go or in the office.