Goals

Siteman Cancer Center, a leader in cancer treatment, research, and education, approached Modea to rethink the trials-specific search functionality of its current web experience.

Our team worked closely with Siteman to ensure that we delivered a product that would address 3 major pain points.

  1. Overall optimize the search-through-find a trial experience for referring physicians and patients/family members.
  2. Deliver an experience that functionally and aesthetically compliments the national reputation of the cancer center.
  3. Showcase the breadth of ongoing trials.

Services Provided

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User Experience Research

Siteman Cancer Center was struggling to accommodate two vastly different user group (referring physicians and patients/family members) requirements with the existing search functionality. Neither audience was able to easily: 

  • Find titles or descriptions of appropriate trials
  • Search via keywords for specific cancer types
  • Filter trials by trial characteristics, i.e. site, type, stage, etc.
  • Explore available trials by site, type, stage, etc.

The Modea UX/UI team carried out extensive research to uncover the exact pain points within each user journey.

Based on our findings, we knew that the new search would need to address a somewhat paradoxical user base. Referring physicians would require a clean-cut and easily filterable search tool to quickly find numerous appropriate trials. While patients and family members would require a more hand-holding style journey complete with details to calm fear and the unknown.

Siteman-Cancer-Center_Case-Study_UX-Design

Designing a Search Experience

Through thoughtful design, we made the emotionally challenging experience of searching for a clinical trial as easy as possible. We optimized the initial search experience by enabling features such as filters, drop-down helper text, and instinctive information hierarchy, all of which were based on real user data and feedback.

We also ensured that the trials-specific results pages were optimized for brief (for physicians) to methodical (patients) consumption by pinning the crucial information to the top of the page.

Guided by distinct calls to action and dynamic breadcrumbs a user can now:  

  • Search for trials via keywords
  • Utilize filtered search if uncertain of what to initially look for
  • Analyze multiple results effortlessly through a new result-card-style display
  • Better understand selected trials through improved content hierarchy on trial-specific landing pages. 

Design

Through thoughtful design, we made the emotionally challenging experience of searching for a clinical trial as easy as possible. We optimized the initial search experience by enabling features such as filters, drop-down helper text, and instinctive information hierarchy, all of which were based on real user data and feedback.

We also ensured that the trials-specific results pages were optimized for brief (for physicians) to methodical (patients) consumption by pinning the crucial information to the top of the page.

Siteman-Cancer-Center_Design_Mockup-1

Guided by distinct calls to action and dynamic breadcrumbs a user can now:  

  • Search for trials via keywords
  • Utilize filtered search if uncertain of what to initially look for
  • Analyze multiple results effortlessly through a new result-card-style display
  • Better understand selected trials through improved content hierarchy on trial-specific landing pages.
Siteman-Cancer-Center_Design_Long

Development 

Knowing that the readability and scalability of trial landing pages were critical requirements, our Modea designers and engineers designed and built dynamic pages to complement and scale to the next content section from clinicaltrials.gov that Siteman plans to showcase in their next iteration.

  • Built a filterable search with breadcrumbs to boost ease of navigation.
  • Implemented helper text to assist a user with finding available related trials.

Constructed the backend to scale up, without the need to engage a new development team, as the next clinicaltrials.gov content block is brought into the data.